SCAD Atlanta Student-produced Docuseries
chefATL x WABE
Click below to watch chefATL, and to learn more about the partnership with chefATL with WABE for televised distribution:
The Ask
Key Insight
Become the brand identity.
My team fully immersed ourselves in the brand identity of chefATL to keep the integrity of its voice, tone, and visuals.
Build on the existing social media strategy.
The previous chefATL marketing team did a phenomenal job of building a strong social media strategy.
We not only immersed ourselves in the strategy but also brainstormed ways to create higher-quality and more entertaining content.
The Ask
Create and execute a content creation plan for the behind-the-scenes filming of episode 5 of chefATL.
The Problem
The library of behind-the-scenes content for chefATL’s episodes, specifically episode 5, needs to ensure continuity and relevance for potential future use by SCAD.
Key Insight
Build on the existing social media strategy with timeless trends and structures.
The Solution
Create a structured package of content and assets that remains timeless within the chefATL visual media library.
My Role
Marketing Manager, On-Screen Talent Producer
What is chefATL?
chefATL is an original SCAD Atlanta student-produced docuseries. Students and local chefs explore the diversity of Atlanta through its dynamic culinary landscape. The production is a collaboration involving more than 100 students across nine SCAD degree programs and was shot on location at SCAD Film Studios in Midtown Atlanta.
During Summer 2024, chefATL started the production of episode 5, in collaboration with the popular restaurant “Le Bon Nosh”, co-hosted by chef Forough Vakili and writer Osayi Endolyn. Episode 5 stars SCAD students Elisa Boulton, Jonathan Grant, and Celine Vo.
Strategy
Astral Projection (content creation schedule).
We started by introducing a media day concept, allowing our team to highlight the crew of episode 5 of chefATL.
By analyzing timeless trends on various social media platforms, we assigned different short-format video ideas to the established territories from chefATL’s social media strategy.
The Solution
Professional, yet fun headshots were taken to spotlight the crew during a newly introduced media day, prior to the production of episode 5 of chefATL, .
Short-format videos following trendy and timeless structures were created for potential usage in the future development of official chefATL social media platforms.
Results
The content creation for episode 5 of chefATL received overwhelming positive feedback.,
WABE partnered with SCAD to distribute and host chefATL. The video series premiered in late spring/early summer 2025 on WABE TV (PBS-30).
Following its debut, the series is accessible to audiences nationwide via PBS Passport.
Watch chefATL with the links above.
The Production and Marketing Team
Quinlan Orear and Emma Hull - Professor Supervisors
Jaden Lanfrank - Producer
Alisanna Vincent - Director
Alejandra Torres-Galindo, Dayna Murray, Luna Myers - Story Producers
Maya Nayak - On-Screen Talent Producer
James Patrick Quinn - Production Coordinator
Suko Sado - 1st Assistant Director
Poetry Salaam - 2nd Assistant Director
Dallas Dodge - Director of Photography
Dhruv Jupalle - Food Producer
Richmond Akurugu - Location Manager
Maya Nayak - Marketing Manager
Artun Cilbiyikoglu and Jack Selden - Marketing Team
Marketing Team Pitch Deck
Problem
How can we ensure continuity and relevance for the content created?
My team was given the responsibility to create social media content, along with capturing behind-the-scenes images, to contribute to the library of behind-the-scenes content for all chefATL episodes.
Captured content of the production of episode 5 includes behind-the-scenes, slice of life, and emotive portraiture.
The content that is created needs to be structured in a way that guarantees continuity and relevance if the visual media is to be used: in a week, a month, or even a year.
Branded ephemera was designed for future production ideas.
Behind-the-scenes images from the production were captured.
